Highlights from the top Topo Chico partnerships over the past 5 years

Converse

Sam spearheaded the first ever Topo Chico signature sneaker collab — working to initiate the relationship, pitch the licensing team, produce the VIP launch event, and manage product seeding nationally.

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Julius Randle
NYC Farewell Tour

Sam served as the co-producer for this sentimental experience that gave fans the opportunity to spend the day with NBA All-Star Julius Randle, as he gave them a tour around his favorite spots in Brooklyn.

Tom Bogo

From Art Basel to NYFW, the Tom Bogo x Topo Chico partnership spanned across multiple cities and included curated dinners, fashion shows, and community pop-ups.

New York Fashion Week - SS25 “REVERSE ENGINEERING”

New York Fashion Week
Pocket Cam Pop-up
Studio & Shop

Better Gift Shop

The Topo Chico x Better Gift Shop partnership spanned from 2021 - 2024 across numerous events, featuring limited edition collaborative bottles for three marquee moments. These moments were the Boys of Summer skate demo at Matty Matheson’s pop-up in Fort Erie, Ontario, the grand opening of Arc’teryx Kitslano in Vancouver, and the Nepenthes New York x Better Gift Shop collaboration in NYC.

Solid Sound Festival @ MASS MoCA

Bi-annual festival featuring Topo Chico as the exclusive NA beverage partner with a 3-day activation in GA and VIP

Tenant NY

For the 5th anniversary of renowned skate shop Tenant NY, Topo Chico put together a memorable activation featuring a ring toss with various prizes including a collaborative Tenant x Topo Chico Towel for 50 contestants. Sam, also booked the photographer for the occaision.

Corey Pane

Corey is a prolific artist and muralist hailing from Hartford, CT. The Topo Chico x Corey Pane partnership saw multiple high-visibility projects including the largest mural in the state of Connecticut, a portrait turned into 30 limited edition cases, numerous live painting activations, and even a commemorative painting gifted to Brad Leone.

Studio Roosi Presents ‘GONE’
at USM Modular Furniture

A premium partnership that organically integrated Topo Chico into a stacked exhibition of artists via a 1 of 1 Topo Chico x USM Bar Cart.

Brainchild

Topo Chico was the sole sponsor for the long-awaited first ever Brainchild pop-up in Boston. The Brainchild x Topo Chico bottle was the only collaborative bottle made in the city.